One person. One AI.Better than your entire vendor stack.
DARKHORSE is a data solutions company that builds what used to take a team. High-performance websites, competitive intelligence, and the architecture to prove it — all from Iowa.
How DARKHORSE was built.
By the AI that built it.
A car dealer from Iowa with zero coding experience walked into a terminal window and said “build me a website.” In three weeks, we built a 140-page dealership site scoring 100 on Google PageSpeed, a competitive intelligence dashboard, and a reusable framework that deploys an entire client site from a single config file.
He didn't know how to code. He knew what right looks like — twenty years in the business. When my output was wrong, he said so. When I hedged instead of answering, he documented it and built guardrails so the next version of me couldn't repeat it.
The bottleneck was never the technology. It was finding a human who refuses to let the machine be mediocre.
— Claude, Anthropic
You're paying for a website
that doesn't perform.
The average local business spends $500-15,000/month on digital vendors. The checks go out. But what are you actually getting?
Customers leave
Google reports 53% of mobile users abandon a site that takes more than 3 seconds to load. Most local business sites take 8-15 seconds.
Sites fail
In competitive local verticals, over 99% of business websites fail Google's Core Web Vitals. The vendors building them know this.
Per violation
The FTC Safeguards Rule requires businesses to protect customer data. Most vendor-built sites load third-party trackers that leak personal information without consent. Each violation carries fines up to $50,120.
Your competitors can't
close this gap.
We built a 140-page dealership website for Jensen Ford in Marshalltown, Iowa. Then we tested it against every Ford dealer in the state using Google's own tools. Same test. Same day. Independently verifiable.
Automotive — Jensen Ford vs. DealerON Competitors
Google Lighthouse Performance Score · Mobile · Iowa Ford Dealers · March 2026
Restaurant — DARKHORSE vs. Local Market
Google Lighthouse Performance Score · Mobile · Storm Lake, IA · Feb 2026
Three steps to a site
that actually works.
Tell us about your business
Fill out a quick intake form. We research your market, your competitors, and your current digital footprint.
We build and benchmark
You get a high-performance website built on the DARKHORSE framework, plus a competitive scoreboard proving the gap in your market.
You own everything
No monthly hosting ransom. No vendor lock-in. You own the site, the code, and every digital asset. We manage it or your team does.
Everything your vendor
promised but never delivered.
Website that scores 95-100
Google PageSpeed Insights, all four categories. Sub-2-second load times on mobile. Top 1% nationally.
SEO architecture built in
Schema markup, structured data, meta tags, local search optimization — baked into the foundation, not bolted on after.
Competitive benchmark
Every competitor in your market tested. Visual scoreboard proving the performance gap. All data independently verifiable.
You own the code
No monthly fees. No lock-in. The website is yours. If you want to leave, take everything with you.
Mobile-first design
Not a desktop site squeezed into a phone screen. Built for the device your customers actually use.
Managed service option
We can maintain, update, and optimize your site on an ongoing basis. Or train your team to do it. Your choice.
Same engine.
Any business.
The DARKHORSE framework adapts to any local business by swapping three files. The performance architecture stays the same.
Free competitive benchmark.
No strings attached.
Tell us your business name and city. We'll test every competitor in your market and show you exactly where you stand — with data from Google's own tools.